Google product provides free reporting on how a user use your website. You can use Google Analytics to learn what people do after clicking your ads. Google Analytics shows you how people found your site and how they explored it. From this information, you can get ideas for how to enhance your website.
Follow this step to Setup Ad Analytics in Ads for WP:
Step 1: You will find this option in the WordPress dashboard -> Ads -> Analytics -> Click on the “Log in with Google Analytics Account ” button.
Step 2: You’ll need to sign up with Google.
Step 3: Once you sign up it will redirect to this page like below the screenshot.
Step 4: In Analytics insights into what’s happening on your website and It will display a total report of the Analytics like below the screenshot.
- All: if you click on “All” tab it will display a report of all devices.
- Mobile: If you click on the “Mobile” tab it will display a report of all Mobile.
- Desktop: If you click on the “Desktop” tab it will display a report of all desktop.
- AMP: If you click on the “AMP” tab it will display a report of all AMP.
- View Report: It will be displayed Reports list. you can select Today or Last year report list also.
- Visitors: It will display How many visitors visit this ad.
- Pageview: It will display How many users view this page.
- AD Impressions: An impression is when an ad is fetched from its source and is countable.
- Total Clicks: How many people who clicked your ad from the total.
- CTR: Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view the advertisement.
How to check Analytics report for Single Ads
1. You will find this option in the WordPress dashboard -> Ads -> click on Ads option.
2. Click on the Ad Impression or Ad clicks it will display a single Ads Analytics report
3. Once you click on Ad Impression/Ad Clicks it will redirect to Analytics report page like below the screenshot.
That’s it for this tutorial! We hope we’ve clear your doubts in case If you have any feedback or questions, then please share them in the comments section below.
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